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Orderit.ca - Restaurant Delivery Service Marketing Campaign
From transit ads to magazine ads to promo girls, you will have seen Orderit.ca around Toronto in 2010.
These pieces to the right are part of a seasonal direct mail campaign that have been dropped to over 100,000 households. Spring (nicer weather) is traditionally a slower time of year for delivery service but this campaign is suggesting that you get outside and enjoy the weather and leave the hot cooking to someone else. |
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KEEN CANADA Marketing Program
Developed a unique marketing program around the brand's philosophy of Create. Play and Care.
We encourage people to have a balanced lifestyle by getting into the outdoors, being creative and giving back to something that matters.
By having people interact with the brand over a 6 month span, we are creating a higher level of brand retention than through traditional advertising.
By partnering with great associations such as the Bruce Trail Conservancy and the Trans Canada Trail, we are connecting people from coast to coast.
At the same time as reaching current and potential customers, KEEN is giving back to the environment - $5 for every boot pictured in the submitted photos goes towards conserving and preserving our Canadian trails. |
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POWER SKATEBOARDING In-Store Branding and GWPS
Point of Sale displays and Gift with Purchase programs attract customers and create strong sell-through.
This stuffed dog was a lot of fun to develop and kids loved it. It was personalized with the signature of the skateboarder on one of the paws. |
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MEDIA RELATIONS Press Releases and Story Targets
For customers such as Fashion Laboratory, KEEN Canada, Power Skateboarding and the Grooming Team.
Editorial written in media such as Globe and Mail, Toronto Star, Chatelaine, Lucky, Metro and many more.
Air time received on shows such as Much Music, Shopping Bags, Breakfast Television and Word Travels.
Product Reviews in magazines such as Explore, Footwear News, Impact, Rapid, Espace and many more. |
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